Hemas Pharmaceuticals: Standardizing Field Force Operations Across 30+ Agencies
A Progressive Web App and native field-force solution connecting Medical Representatives, agencies, and Salesforce-based backend operations across Hemas' pharma distribution network.
Hemas Pharmaceuticals runs its field force through 30+ independently operated agencies — which meant 30+ slightly different ways of reporting a visit, escalating a bug, or reconstructing what an MR actually did that day. The fix had to standardize without forcing a single agency to become the bottleneck.
At a glance
Industry
Pharma distribution & field sales
Geography
Sri Lanka, multi-country rollout
Network
30+ agencies
Platform
React Native / PWA
Backend
Heroku + Salesforce integration
Related workstream
OneSFA (Sales Force Automation) on Salesforce — Sales Rep, ASM/RSM, Dispatcher/Van, Retailer, Loyalty modules
What changed
Before
- Field visit and reporting processes spread across 30–40 agencies with no standardized issue-escalation process
- No structured SOP for how app/support issues from agencies reached the Nanostuffs technical team
- Manual or inconsistent geotagging of customer visits, no reliable way to reconstruct an MR's day (locations visited, distance covered)
After
- Unified MR field-force app live across 30+ agencies with agency-level rollout support
- Formal SOP designed for issue management, with Hemas IT as the single bridge between agencies and the Nanostuffs tech team — clean escalation path instead of ad-hoc reporting
- Checkpoint-based geotagging model: GPS-accurate location capture at DCR submission, day-start check-in, and app-resume triggers — giving Hemas an honest, field-realistic reconstruction of MR activity
- Actively expanding into a full OneSFA implementation on Salesforce — extending from MR-only to Sales Rep, ASM/RSM, Dispatcher/Collector/Van, and Retailer-facing apps, plus a Loyalty Portal
Rather than centralizing everything through Nanostuffs directly, Hemas IT became the single bridge between agencies and the tech team — a clean escalation path that scales as more agencies come online, instead of ad-hoc reporting per agency.
Solution pillars
Multi-agency rollout
One platform standardized across 30+ independent agencies.
Field-accurate geotagging
GPS-grade location capture at every key moment of an MR's day.
Clear support SOP
A single, auditable escalation path from agency → Hemas IT → Nanostuffs, replacing scattered issue reporting.
Salesforce-native growth path
Built to extend cleanly into a full OneSFA suite as Hemas scales beyond MR into full sales-force automation.
“Standardizing 30+ agencies on one platform and one support SOP changed how we operate. Issue escalations are no longer scattered — Hemas IT has a clear bridge to Nanostuffs, and we can finally reconstruct what our MRs are doing in the field with GPS-grade accuracy.”
Sample — IT Programme Manager
Head of Digital & Field Systems · Hemas Pharmaceuticals
Preview sample — replace with client-approved quote before publish
Operational & technical wins
agencies standardized on one SOP
average issue-resolution time before vs. after SOP rollout
Pending client datalocation accuracy at DCR submission (device GPS, not network triangulation)
% of MRs actively using geotagging feature
Pending client data