Track opt out date

As per the standard functionality if someone clicks on unsubscribe link the prospect gets opted out but Sometimes there might be scenario where one would like to track the date when the prospect has opted out.

Below are the steps to follow:

  1. Create a custom field with the data type as DATE.
  2. Create an automation rule as below:
  3. RULES: prospect email status > is > opted out
  4. ACTION: Change prospect custom field > (select the custom field created in step 1) > today.
  5. Save and activate.

In this way whenever any prospect unsubscribe the date will be tracked in the custom field.