List Email Reports: Adding columns and filters
Path: Reports| Marketing Assets | Emails | List Emails
Unlike all the reports that are available in pardot, in list email report we can add /remove/rearrange the columns in the table along with adding additional filters.
The standard fields that we can see includes fields such as name, sent date and count, bounces, delivery rate, total and unique clicks, unique CTR, campaign, tags. The other fields that pardot provides are: spam complaints, hard bounces, soft bounces, queued , opt outs, delivered, unique opens, open rate, total clicks etc.
To add additional columns click on funnel icon on the extreme right and click on ‘Columns’.
You can filter these columns by specific criteria too. For that you will have to click on the funnel icon next to the name
of each column and click on ‘Add filter’.
You can reset the table to its default columns and with no filters by clicking on the tools button and selecting ‘Reset table to default’.
As with all the reports you can do a CSV export of only the columns that you can view in the table or a full CSV export to get all the columns.