Browse Category: Marketing Cloud (ExactTarget)

A/B Testing in Marketing Cloud

 A/B Testing Marketing Cloud

 Why A/B Testing :-

We use standard A/B testing to determine which version of your email(Or a subject line)receives the highest click-through rate or highest unique open rate. On the basis of that, we sends the best performing version to the remaining subscribers or Data Extentions.

  • You can test the following elements:
  • Test Type            Description
  1. Subject Line:                     Create two different subject lines and track which email send                                                                                             performs better. Each subject line has a 256 character limit.
  2. Email:                                Select two different emails and track which email send performs                                                                                       better.
  3. Content area:                    Select an email that contains at least two different content areas and                                                                               track which content area performs better.
  4. From Name:                     Create two different from names and track which email send                                                                                             performs better. You can select an existing from name in your account,                                                                           or manually enter a from name to use. To add additional from name                                                                               Select two different dates and/or times to send and track which time                                                                               options to your account, create an additional user.
  5. Send Time:                        performs better.
  6. Preheaders:                     Create two different preheaders and track which preheader performs                                                                  better.

 

  • IF Tie Happens :

If your A/B Test results in a tie, the system declares Condition A the winner. You can edit the winner criteria to see if one condition performed better than the other using a different winner criteria.

For example, if you ran your test by the highest open rate and your test results in a tie, you can edit the winner criteria to use highest click-through rate.

Or, if you ran your test by the highest open rate and Condition B had a significantly higher click-through rate than Condition A had an open rate, you can edit the winner criteria in order to send Condition B.  You will be able to make this change only if you scheduled the remainder to send at a later time.

  • WE Can Save the Winning Subject Line :

When running a subject line A/B test, you have the option to have the winning subject line save back to the original email. You configure this in the Winner stage of the test creation process.

Different Processes of A/B testing and Useful links.

Following link contain steps to create those processes.

  1. Configure A/B Test

https://help.marketingcloud.com/en/documentation/exacttarget/ab_testing/configure_an_ab_test/

  1. Duplicate A/B Test

https://help.marketingcloud.com/en/documentation/exacttarget/ab_testing/how_to_duplicate_modify_or_cancel_existing_ab_tests/

  1. Edit A/B Test

https://help.marketingcloud.com/en/documentation/exacttarget/ab_testing/edit_a_ab_test/

  1. Track A/B Test

https://help.marketingcloud.com/en/documentation/exacttarget/ab_testing/tracking_ab_email_testing/

  1. Cancel A/B Test

https://help.marketingcloud.com/en/documentation/exacttarget/ab_testing/cancel_ab_tests/

How to create Custom Unsubscribe Page – Marketing Cloud

Here is the method using which you can create custom Unsubscribe page for your Emails.

You need to follow below steps:
1. Create HTML Cloud page.
2. Then you need to include below ampscript code in it:


%%[
VAR @sid, @jid, @listid, @batchid, @reason, @lue, @lue_prop, @lue_statusCode, @overallStatus, @requestId, @lue_Response, @lue_Status, @lue_Error
SET @sid = IIF(Empty(RequestParameter(“email_address”)),RequestParameter(“current_email_address”),RequestParameter(“email_address”))
set @em = RequestParameter(“SID”)
SET @jid = RequestParameter(“JID”)
SET @listid = RequestParameter(“LID”)
SET @batchid = RequestParameter(“JSB”)
SET @reason = “Landing Page Unsubscribe”

SET @lue = CreateObject(“ExecuteRequest”)
SetObjectProperty(@lue,”Name”,”LogUnsubEvent”)

SET @lue_prop = CreateObject(“APIProperty”)
SetObjectProperty(@lue_prop, “Name”, “SubscriberID”)
SetObjectProperty(@lue_prop, “Value”, @em)
AddObjectArrayItem(@lue, “Parameters”, @lue_prop)

SET @lue_prop = CreateObject(“APIProperty”)
SetObjectProperty(@lue_prop, “Name”, “JobID”)
SetObjectProperty(@lue_prop, “Value”, @jid)
AddObjectArrayItem(@lue, “Parameters”, @lue_prop)

SET @lue_prop = CreateObject(“APIProperty”)
SetObjectProperty(@lue_prop, “Name”, “ListID”)
SetObjectProperty(@lue_prop, “Value”, @listid)
AddObjectArrayItem(@lue, “Parameters”, @lue_prop)

SET @lue_prop = CreateObject(“APIProperty”)
SetObjectProperty(@lue_prop, “Name”, “BatchID”)
SetObjectProperty(@lue_prop, “Value”, @batchid)
AddObjectArrayItem(@lue, “Parameters”, @lue_prop)

SET @lue_prop = CreateObject(“APIProperty”)
SetObjectProperty(@lue_prop, “Name”, “Reason”)
SetObjectProperty(@lue_prop, “Value”, @reason)
AddObjectArrayItem(@lue, “Parameters”, @lue_prop)

SET @lue_statusCode = InvokeExecute(@lue, @overallStatus, @requestId)

SET @lue_Response = Row(@lue_statusCode, 1)
SET @lue_Status = Field(@lue_Response,”StatusMessage”)
SET @lue_Error = Field(@lue_Response,”ErrorCode”)
]%%

This function will invoke the unsubscribe action.

3. Add Unsubscribe page link in Template:

Unsubscribe

You Unsubscribe page is ready.

Thank you.

How to Upload/Transfer a File in/from FTP using “WinSCP” app – Salesforce Marketing Cloud

To Download WinSCP for FTP:
  1. Navigate to https://winscp.net/eng/download.php
  2. Click on Installation package
  3. Once the file Download is complete. Open the file and Click Run > Accept > Next > Next > Install > Finish
  4. Once WinSCP app opens up: Select File Protocol as “FTP”
  5. Enter the following Credentials.
Host: You can get this from the FTP Account Setup
Username: “Enter Your Username”
Password: **************
Port: You may have this from your FTP Account Setup location

6. Click Login > Any Pop-ups > Click Yes/ok

Transfer a File from Local to Remote/ Remote to Local
  1. On the left side is your Local PC Site and the right side is your FTP Remote Site
  2. So you will find the file in your Local PC site in the folder, where you can view the folders from the top
  3. On the right hand side, select the folder in which you are trying to upload (Import, Export, Triggered).
  4. In this you will select “Import” folder.
  5. Now on the your Local site > Navigate to the folder in which the actual file exist > Select the file > Left click on it > Click Upload.
  6. The file will be uploaded depending upon the file size automatically.

Pass the parameter Values from Landing Page URL to Data Extensions – Ampscript

I have a simple Landing page, and it’s URL contains some parameter values and those parameters are also Fields in a Data Extension of a Marketing Cloud Account.

To update those parameter values into the Marketing Data Extension when a URL is pasted in your Web Browser, I would follow the below steps:

  1. Let us have an example URL of a landing page: www.abc.com
  2. For the full landing page url along with the parameter values, let’s take

www.abc.com?Field_1=aaa&Field_2=bbb&Field_3=ccc

Paste the code given below in your Landing page. We have defined the parameter values first and then printing the success and failure values on the page:

%%[

set @f1= RequestParameter(‘Field_1’)

Set @f2= RequestParameter(‘Field_2’)

set @f3= RequestParameter(‘Field_3′)

if( @f1 == ”)then

set @fail =’Failure’

else

InsertData(‘Data extension Name’,’Field_1′,@f1,’Field_2′,@f2,’Field_3′,@f3)

set @suc= ‘Success’

endif

]%%

%%[ IF @f1== “” THEN ]%%

%%= v(@fail) =%%<br>

%%[else]%%

%%= v(@suc) =%%

%%[ ENDIF ]%%

Help Site:

https://salesforce.stackexchange.com/questions/93183/marketing-cloud-landing-page-pass-values-to-a-data-extension

How to Upload files on FTP using FileZilla- Salesforce Marketing Cloud

Marketing Cloud FTP cannot be accessed directly from Marketing Cloud UI. For that you need to install third party ftp clients. Below is the method to Import/Export files using one of the ftp client FileZilla.

  1. Download the latest version of FileZilla, google it. Install it.
  2.  Open Filezilla
  3.  Enter- Host, Username, Password and Port. ( all these details you can find in your Marketing Cloud account. Click path is Administration > Accounts Tab > FTP Accounts. URL is your Host.
  4.  Click “Quick Connect”
  5.  On the left side is your Local PC Site and the right side is your FTP Remote Site.
  6.  Locate your file under Local Site box, select it, right click and Upload.
  7.  Your file will get upload in Import Folder of Remote Site box.

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