Browse Author: Jagruti Deore

Source Group formats for popular Sources in Social Studio

Source Groups

Source Groups, also known as source filters in Radian6 Analysis Dashboard, enable tracking and managing of social listening sources that are important to your company.

Source Groups are used in Social Studio to define a set of sources that you would like your topic profile to look at. The sources can be social assets, such as a Twitter handle or a Facebook page, or can be websites, such as blogs or forums. Source Groups are used for broad listening and the following:

  • Pulling in all content from relevant sites, regardless of the keywords the posts contain.
    Common use case: Companies wanting to pull in all content from their owned channels.
  • Pulling in keyword matched content from a specific set of sources.
    Common use case: Use for influencers where you can identify a list of people you deem to be influential, add them to a source group, and then match their posts against the keywords that are relevant to your brand.
  • Excluding all content from particular sites.
    Common use case: Exclude spam or unwanted content.

You can add multiple sources to a source group.

If the entered name is invalid, the entry field is outlined in red and a red triangle appears. Enter a valid source.

Source groups can be Public or Private but cannot be shared to another workspace.

For Following sources/handles you can add source groups:

  • Twitter
  • Facebook
  • YouTube
  • Forums
  • Blogs, News, and Aggregators
  • Pinterest
  • Sina Weibo
  • Tencent Weibo

Note: Instagram and LinkedIn cannot be added as Source Groups.

Twitter

URL Format to be used:

  • http://twitter.com/statuses/user_timeline/<username>.rss  OR
  • http://twitter.com/statuses/user_timeline/<username>.atom

Example:

If Twitter account URL: https://twitter.com/myprofile,

The Source Filter URL would be: http://twitter.com/statuses/user_timeline/myprofile.atom

Facebook

URL Format to be used:

  • Preferred Format:  http://www.facebook.com/pages/<PageName>/<PageID>
  • Alternate Format 1:  https://www.facebook.com/<PageName>-<PageID>
  • Alternate Format 2:  https://www.facebook.com/feeds/page.php?format=atom10&id=<PageID>

Example: 

For the Marketing Cloud Facebook Page,

Page URL: https://www.facebook.com/MarketingCloud/
Page Name: Marketing Cloud
Page ID: 40373497138

  • Acceptable format 1:  https://www.facebook.com/pages/MarketingCloud/40373497138
  • Acceptable format 2:  http://www.facebook.com/feeds/page.php?format=atom10&id=40373497138
  • Acceptable format 3:  https://www.facebook.com/MarketingCloud-40373497138

Find your Profile ID or Page ID using the Explorer Graph or FindMyFBID.com. To find the ID using the Explorer Graph:

1. Click Get Access Token.
2. Leave all boxes unchecked and click Get Access Token.
3. Under “Graph API,” select GET.
4. Enter [pagename]?fields=id,name

Note: Use the page name or Facebook username as it appears at the end of the Facebook URL. For example: https://www.facebook.com/MarketingCloud enter marketingcloud?fields=id,name

5. Click Submit.

The Page ID is listed in the response. For [pagename]?fields=id,name the ID is 40373497138 as indicated in the response:
{ “id”: “40373497138”, “name”: “Salesforce Marketing Cloud”}

For any owned Pages, you can also find the ID in the Page Settings:

1. Open your Facebook page.
2. Click the About tab.
3. Scroll down to the bottom of the Page Info section.
4. Next to Facebook Page ID, you can find your page ID.

YouTube

URL Format to be used:

http://gdata.youtube.com/feeds/base/users/authorid/uploads

where ‘authorid’ is the ID (long character string) of the YouTube profile.

Example: 

YouTube Page URL: http://www.youtube.com/user/marketingcloudvideo

The Source Filter URL would be: http://gdata.youtube.com/feeds/base/users/UCJTUa_frgMCc9KN4cWc36aw/uploads

To find your YouTube Author ID, see here.

Forums 

URL Format to be used:

URL format varies by site.

Blogs, News, and Aggregators

URL Format to be used:

The feed URL. Depends on the site, but typically contains “RSS” or “atom” or “feed(s)”

Pinterest

URL Format to be used:

http://pinterest.com/<PinterestID>/feed.rss where <PinterestID> is the individual’s Pinterest ID

Sina Weibo

URL Format to be used:

http://weibo.com/2570336162 where ‘2570336162’ is the author’s unique id available from weibo.com

Tencent Weibo

URL Format to be used:

http://t.qq.com/frankfenn where ‘frankfenn’ is the author’s unique id available from qq.com

 

Social Studio – Brief Introduction

What is Social Studio?

  • Social Studio helps marketers build 1:1 relationships that grow value for both the brand and the consumer.
  • Social Studio is a product under the Salesforce Marketing Cloud that deals with offering effective social media marketing solutions.
  • In particular, it helps businesses tap into the power of social media in its marketing, customer service, and sales organizations.
  • Social Studio is a one stop solution allowing you to manage, schedule, create and monitor posts organized by brand, region or multiple teams and individuals in a unified interface.
  • A single interface offers a fully customizable team-based collaboration platform that analyzes channel and content performance.
  • Analyze current trends and recommend new content ideas.
  • The platform is available on any device, so customers can run social marketing from their phone, tablet, or desktop

Why Use Social Studio?

With Social Studio you can:

  • Use Workspaces to create and configure workspaces to quickly organize teams by region (across the world, country or down the street), brand or business function to promote collaboration for campaigns, content creation, and publishing.
  • Use Collaborative Calendars to create and design content (with full preview) plus manage your content calendar (both future and past content) with fully featured planning and scheduling tools designed for teams.
  • Use Content Publishing to craft and schedule perfect social content tailored to specific social networks using our intelligent social network-centric platform beyond just a text entry box.
  • Promote your Facebook content by buying Facebook ads right from Social Studio and integrating with Social.com Ad campaigns.

Social Studio Components

Social Studio is made up of the following components: Publish, Engage, and Analyze.

  • Publish – Enables you to create and publish content, at scale, across channels, and in near real time.
  • Engage – Engage allows Community Managers to moderate and join conversations started with the content created using Publish.
  • Analyze – Allows discussion monitoring from owned social accounts and broader social news. Create custom dashboards to monitor multiple social accounts and Topic Profiles. Dashboards can be printed as a PDF for hardcopy records and sharing.

Analyze in Social Studio

Use Analyze in Social Studio to monitor the discussions of owned social accounts as well as broader conversations. You can understand what is being said, the overall tone of social discussions and how well certain topics and trends are performing.

Dashboards provide a summarized overview of social accounts and topics profiles, while workbenches provide a deeper more customizable view social account and topic profile data.

With Analyze you can create dashboards and workbenches to help visualize your data.
analyze db

Dashboards

  • Use dashboards to provide an at-a-glance performance summary over a specified time period. You can specify the time period using 1 day, 7 days, 14 days, 30 days, 60 days, 90 days or a custom range from 3 to 93 days.
  • You can create dashboards for up 50 Facebook, Twitter, LinkedIn, Google+, YouTube, or Instagram accounts. These accounts can appear on the same or on separate dashboards
  • You can change the date ranges for social accounts or topic profiles dashboards. Also, you can print the dashboard as a PDF for hard-copy records or share through email.

Workbenches

  • Use Workbenches to create custom datasets based on topic profiles and social accounts over a specified time period. The time period can be 1 day, 7 days, 14 days, 30 days or a custom range from 3 to 93 days.
  • You can use datasets to dive deeper into the data returned by the topic profile. The datasets can be configured to focus on one piece of data or used to compare multiple attributes from the same data set.

Einstein Vision

  • Einstein Vision is a new component of Social Studio Analyze. It works on workbench datasets for topic provides and provides a collection of pre-built image classifiers for Social Marketers.

What are Salesforce ID’s composed of?

The Id Field Type is a base-62 encoded string.

Each character can be one of 62 possible values:

  • a lowercase letter (a-z) – 26 values
  • an uppercase letter (A-Z) – 26 values
  • a numeric digit (0-9) – 10 values

As there is a combination of lower and upper case letters the casing of the 15 character Id has significance. E.g. 50130000000014 c is a different ID from 50130000000014C.

Within a 15 character Id the breakdown is:

  • First 3 characters – Key Prefix As per Jon’s answer, the first 3 characters are the key prefix that identify the object type. There are a few exceptions to this where multiple objects all share the same key prefix! There are a number of fixed key prefixes that are common across all of Salesforce. Custom objects get a unique key prefix per Org. Custom objects in managed packages can have a different key prefix in each installed org.
  • The 4th Character – instance/pod identifier
  • 5th Character – instance/pod identifier – extended
  • 6th character – Reserved. Will be 0 until such time that Salesforce has a need for it.
  • Remaining 9 characters – basically a really big number. Like 62^9 big or 238,328! That’s a lot of servers!

To this you can add an optional 3 character suffix that will make the Id unique case-insensitive. This is useful when working with programs that can’t maintain the case of the ID (E.g. Excel VLookup).


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